In the world of gambling, Play’n GO is one of the top game providers being globally recognized for its high-quality products. So it wasn’t that much of a surprise when the Swedish state-owned gambling operator Svenska Spel & Sport has announced a new partnership with it. Although this developer is so well known, this deal represents for it a huge step forward, given Svenska Spel’s position as one of the as largest gaming companies in the country.
With the new gambling regulations which were revised this past January, Play’n GO was ready to blast out past the Sweden gates. Going live with their newest partner resulted in an immediate effect, as this manoeuvre marked one of the latest steps of expanding in the region. Not long after this, it has started to sign some other deals with several Swedish operators, some of which can be found in this casino list of the best-rated casinos, a fact that shows its plan to enter Sweden market was a success.
Not long after this success, Play’n GO CEO Johan Törnqvist stated: “At Play’n GO we pride ourselves on working with the best in the industry, and this partnership with Svenska Spel Sport & Casino illustrates that.” […] “They are a hugely respected entity in the Swedish market and have already gained a substantial portion of the online casino market since adding casino games to their offering. To be working with them and entertaining their audience is a great step forward for us and for Sweden.”
Of course, Play’n GO wasn’t the only one to make a statement about this latest deal, as Jonas Nygren, vice president of casino at Svenska Spel Sport and Casino said “Adding top-quality games to our offering here at Svenska Spel Sport and Casino is a high priority for us, so a partnership with Play’n GO made perfect sense. Their reputation of producing engaging and enjoyable content means we can be sure we are providing our audience with first-rate entertainment.”
In the last report submitted by Svenska Spel, which includes the online games now, it’s stipulated that the digital business jumped 14% year-on-year and revenues from mobile-based gambling climbed 21%. As for the digital sales, they reportedly account now for about 36% of the company’s entire business.
After the statistics for the first-quarter performance were revealed, the Svenska Spel CEO Patrik Hofbauer stated “Now we are finally up and running with the new Svenska Spel in a re-regulated gaming market. During the first quarter, we show that we are stable as the entire Swedish people’s gaming company. Our focus ahead is to further strengthen our products and services to give our customers even better experiences, but with continued consideration of our customers.”